There are a number of reasons why small business owners do not feel the need of taking advantage of online methods of business promotion. But, by doing so they are missing out on a lot. So, why is it important for brick and mortar businesses to have a web portal. Let’s check the facts:-
- As per the current estimates, 40 percent of search engine queries are for local services and businesses.
- Research says that 92 percent of local searches do convert into sales, but offline and at a later date.
- 54 percent of people use internet in place of newspaper or phone book, in order to find a local information.
- Trends show that the internet will likely outweigh newspapers in the near future, in the local advertising department.