Mixing Designing Terms
The biggest myth that web design services in India have, is not understanding the difference between terms such as user experience, customer experience and service design. User experience focuses on the design pattern and its practice of a single customer touch point. The primary objective is to make the touch point more perceptive. In order to create a wonderful user experience the users should have different competencies such as, user research and analytics, information architecture, interaction design, visual design or front-end developers and content strategies.
The objective of customer experience is to design and place the touch points properly throughout the journey of users. However, if the consistency is broken at any point of time, all your earnest efforts of creating a good user experience will fail.
Understanding Service Design
Similar to customer experience, the objective of service design is to improve online service experience. It is an integrative approach that amalgamates user experience, operational model design tools and design methodologies. The objective is to connect the journey through all touch points and channels, not only in terms of customers but also organizational perspective.
A service designer has lot of responsibilities when it comes to the skills of service design. It includes planning, research and design. The difficult part for him is connecting the engineering to the architecture....
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